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Vision and Mission are more than statements printed on a page or etched on a plaque. They represent what you stand for as a company - to both your customers and your employees. And keeping your company values in line with those of your employees isMoreVision and Mission are more than statements printed on a page or etched on a plaque. They represent what you stand for as a company - to both your customers and your employees. And keeping your company values in line with those of your employees is how to reach that vision and achieve that mission. Its also how you attract and retain the most creative and dedicated people. Organizational Vision, Values, and Mission: Build the Business of Tomorrow by Cynthia D. Scott
